About PR Shop


Perfect for lockdown learning, this practical and engaging course will take you through all of the key tricks and tactics of a PR campaign. Modules will include campaign and strategy planning, product placement and news making plus working with influencers and social media.

Each section is designed with real examples, links to supporting material and software and videos from our team. Everything you need to master the discipline from professionals who do this every day.

There are a few examples of what's to come below...


Product Placement

Learn how to generate product coverage in the right media titles to drive awareness, SEO links and sell products.

Influencer Campaigns

Learn how you can with influential content creators can offer valuable ways to connect with your target audience.

Social Media

Chose the right channels, learn how to use them and which content will work for you so you can build powerful networks to engage with your fans.